“It’s Your Job”
Whether you are starting out as a songwriter, singer, musician or are an established artist with a record deal, in order to grow towards your goals you have or build the ministry (or brand) you envision, it is going to take a lot of time and energy from a team of people, but most importantly “You”.
In the beginning of an artist’s career a majority of this time comes second to a job and or career that can support you and be the backbone while you venture down a creative trail. Dreaming that one-day you can drop that necessary job you need to survive and in turn have your creative track/your passion become your supporting and primary focus.
You should have to work at your career as a full time artist as you would any other career. We know it will take more than just you but as we like to say around here, “No one will work harder than you”. You will enroll numerous people along the way who will play a part getting you to where you want to be but remember that line and the harder you work the harder others will work for you. Jumping in with both feet and giving it all your extra time and energy can be a challenge. Establish a strong work ethic early on and it will only make things easier as more doors open up for you.
While in the middle and still juggling “both” jobs here are some aspects of your job as an artist I feel are a good platform to focus on and should carry though your entire artist career.
1. Grow your fan base
The next two steps are key to helping you in growing your fan base.
Actively book yourself and have things going on, even if it’s for small audiences or merch sales only concerts; get out there! As you have dates and are on the road, meet with fans afterwards; build relationships with each venue or promoter that brings you in. Make it a goal to get a date from a date, send thank you notes.
3. Maintain an active Internet presence
Having new content continuously posted through various Internet tools, i.e. facebook, personal websites, blog, pictures, video, twitter. Reach out to new fans, communicate and interact with existing fans. Check out an earlier blog from our own Rebekah Markowitz for more tips in this area: http://centricity.wordpress.com/2010/03/04/going-above-and-beyond-for-your-fans/
4. Write songs
Always be writing songs, if you are prone to writing on your own, explore co-writing. You never know when you might write with someone that will click and the song will take off in areas you may not have thought it would before.
Taking the above into consideration, dream big, step back and see where you are at, where you want to be and what steps you need to take to get there, as well as who might you need to enlist to help along the way. Break it down and remember advancing your artist career is in your hands; think like, “It’s Your Job”!