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“Keep it personal, but don’t take it personal…”

June 4, 2010

Hello! Angilee here! The newest addition to the Centricity Music and Eaglemont Entertainment team!

I’m working with the artists Eaglemont (by the way, have you checked us out on Facebook) manages in the booking realm. You can stop groaning now, I promise, booking isn’t as bad as you think. Ok, maybe it has its not so glamorous at moments. When I’ve spent the day leaving voicemails as opposed to speaking to real people, or when I hear 20+ different variations on “Thanks for reaching out to us, but we’re not currently looking to book anyone right now,” it can get a little daunting. However, in the four months I’ve been here at Centricity on the phone, sending e-mails and researching events and opportunities across the country for our artists to share their music ministry, I’ve learned the importance of not taking the “No’s,” or “Cant’s” personally, but to keep the dialogue personal.

Whether you’re an indie artist reaching out to local venues and promoters, a new agent busy trying to not only connect your artists but introduce yourself, or a seasoned vet trying to stay on top of all the inbound requests you have piling up for your artists or yourself, the above token applies to us all. Not only is the music industry model constantly changing the way we approach booking, marketing, signing a new artist, etc., but agents are also fighting to prove that a venue or event’s hard earned budget dollars in this economy are worth taking a risk and spending on a newer name we whole heartedly believe can impact and change the hearts and attitudes of the audience they get in front of. Although I feel this kind of passion for the artists one represents is a must, it can make hearing the no’s or going a week with no interest that much harder. That being said, it’s important to remember to not take it personally, but to use that energy to fuel your motivation to press forward and keep at it. There are so many factors that can go into a promoter’s decision on who to book for the year that have nothing to do with how you presented your artist or the artist’s work.

Knowing that, when the opportunity arises that you do get to talk to a promoter, take the time to find out what personally goes into their decision making and what specifically they are looking for when considering brining someone into their venue or event. Be sure to keep notes of what they say so when it’s time to touch base again in a few weeks or months time, you can help cater to what that specific contact is looking for. This adds a personal touch and shows that even though it didn’t work initially, that you value their relationship and what they do enough to not only follow up, but to try and create opportunities with your artists that fit their needs! Keeping your approach and pitch personal opens the door to lasting relationships and can enable you as an agent the freedom to cultivate and grow new opportunities for your artists.

I look forward to hearing about your successes (and the not so successful’s – hey, we’ve all been there!) in the booking world through your comments on this post and as I continue to “pound the pavement” for our amazing artists, I hope to come across more gems to help you out, and even flubs that I can help you avoid.

What approach works for you when you’re trying to book?

Any insight or helpful hints you’ve come across when working with promoters and venues that you can share?

4 Comments leave one →
  1. Bev Herrema permalink
    June 4, 2010 9:56 AM

    Angilee Smith!! So excited to hear you’re working at Centricity! May I just take this opportunity to say THANK YOU for how incredibly helpful and responsive you were to my various issues and requests when you were at GMA. Kinda wondered where you had landed. (Hey everyone! This gal is awesome!)


  2. June 4, 2010 1:19 PM

    Go Angilee! Keep after those Shondells and their leader. And let me leave you with the old blessing…”May your Sox, Always be White.” Dale G. Smith

  3. Angilee Smith permalink
    June 16, 2010 10:39 AM

    So good to hear from you! I hope to spend some time at IMMERSE next month and would love to see you! Your comment made my day and was incredibly thoughtful – thank you! Please keep in touch!


  4. Bev Herrema permalink
    June 16, 2010 8:53 PM

    Hey Angilee

    Unfortunately I won’t be able to attend Immerse this summer. But I’m planning to use my “free registration” in 2011 (and my free Dove tickets!), since GMA was gracious enough to allow me to extend my prize. Hope YOU have a great time at Immerse though!

    Take care,


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